Baltimore Freelancers Collective

logo design | branding + STYLE GUIDE | website design

 
 

The Baltimore Freelancers Collective is a group of entrepreneurs and creatives in Baltimore, with a mission to foster growth and connectivity. Given their audience and their goals, we knew that their logo would most commonly be seen digitally (on social media, event pages, etc.) - but we wanted to make sure it would also work well on print, for possible merchandise and signage.

We chose a bright, colorful palette with an edgy typography. We also incorporated a circle motif to symbolize community + connectivity.

 
 

Primary Logo

 
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Secondary Logo:

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Submark

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Mood Board

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