The 4 Latest Website Design Trends
by Maya Keitt
It is vital to stay in the loop when it comes to web design trends, whether you are a web designer, a small business, or a large organization who wants to spruce up their site. A fresh and contemporary website helps you build credibility and value with your audience or customer.
1. Dark Mode: Dark mode is a low light interface that uses a black or dark grey color as a background on your web design. This interface enhances the user experience by helping with eye strain, specifically in low-light or nighttime situations. The dark mode became particularly popular after being incorporated in Windows and Apple phones. Website designers followed suit realizing the popular demand for it along with the sleek and chic look it provides. When incorporating this trend, avoid using stark black, it can be hard on the eyes. Create a good dimension of colors with dark greys and desaturated hues.
2. Mix of photography and graphics: To create a customized, fun message, mix real photography with graphics and illustrations. This is a great way to add personality to your web design. Be sure to match the style of illustrations with the personality of the brand. This could also be of value when you don’t have great imagery. Adding illustrations to dull or less exciting photos can highlight what you want users to focus in on.
3. Solid frames of white space: Solid frames of white space have been the ultimate staple when creating clean and modern web design. Incorporating white space rather than using a full bleed layout creates a polished look that feels more sophisticated and professional. Framing visuals with white space also allows for it to stand out more and helps to prioritize different elements on your site. Check out these examples below that do this flawlessly.
4. Minimalist navigation: The minimalist look stems from the ‘less is more’ trend that birthed from architectural design. The style has since bled over into interior and web blueprints heavily. If applied correctly, this can help designers focus on layouts that simplify user tasks. This also is beneficial with the popular rise of smart watches and wearable devices. Because of this, designers are thinking smaller. Navigation has become all about being simpler and less enhanced to make usability easy.
Keeping up with these trends will help your business stay relevant and optimize your client experience. The world of web design is ever-changing, but it’s critical to the success of your company.
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